I have seen this done on many other blogs, but after reading Jenny from Breakfast at Lilly’s recent traffic report post I got inspired to do one of my own. I had left her a comment saying I would start in January, but I thought why not start today!
The reason I want to do monthly traffic reports is to see how my blog is growing and where I can improve to make it better for my readers. I also want to see if my SEO efforts are working! I figure that sharing this with you will keep me accountable and hopefully be a learning experience for both me and you!
Before I start I want to define what each category is so you know what you are looking at because sometimes it isn’t obvious.
Sessions – this is when a user interacts (pageview, screenview, event, etc.) with your website. A user can have more than one session. By default, the length of a session in Google Analytics is 30 minutes. It has to last at least 1 minute but will never extend past 4 hours. I plan on doing a post on this because it can be a bit confusing.
Users – a user is someone who has had at least one session on your blog
Pageviews – the total number of pages viewed
Pages / Session – the average number of pages viewed during a session
Bounce Rate – a single page visit where the user did not interact or went straight back to where they came from
% New Sessions – the percent of first time visitors
Sessions – 689
Users – 534
Pageviews – 1,079
Pages / Session – 1.57
Bounce Rate – 84.76%
% New Sessions – 74.89%
Social Media Statistics
Bloglovin – 949 followers
Facebook – 294 likes
Twitter – 953 followers
Pinterest – 516 followers
Instagram – 169 followers
Google+ – 35 followers | 1,354 views
Goals for December
- Reach 2,000 pageviews
- Increase pages/session to 2.5
- Lower the bounce rate drastically
- Increase followers on each social platform by 50
Do you share your traffic reports?